A lot of heads hate Gucci. A lot. His lyrical content has a pretty small scope, same with his vocab and punchlines/metaphors, and that's if you can even decipher what he's spitting. So why is he so popular? Nobody really knows. For some reason masses of people love the guy's music. Probably for the same reason they like Soulja Boy and OJ Da Juiceman, who are of course featured on the album as well.
He has hit-making ability. Gucci knows how to make something that people are gonna like. A lot of people. He has a blueprint, he uses it over and over again. And he's not gonna switch it up until it doesn't work anymore. Until people stop shelling out their cash for it.
So this album is a lot of the same stuff. The same flows, the same beats, and the same featuring artists you've heard on other Gucci Mane songs. But is that enough to stop you from listening to it? If you like what you've heard before, don't let it be. But keep in mind before you go out spending rent money, it's not anything new or exciting, it's pretty much the tried-and-true Gucci Mane method.
Even if you are a Gucci fan, there are only a select few tracks worth listening to more than once, or at all for that matter. The intro, "Classical" is semi-hot and if not I'd download that just for laughs ("Guuuuuuuci, Gu, Gu, Guuuuuuuci"). Lil Wayne and Cam'Ron show up at one point on "Stupid Wild" and end up murdering Gucci on his own sh*t, then the Bangladesh-produced "Lemonade" is worth a bump even if just for the overall sound rather than the lyrics.
Those all come in the first six tracks of the album, all of what comes next up until about track 15 is easily skippable. In fact, I did skip most of it. Gucci isn't really an "album artist", which is weird to say, but he's not. He makes hits, and unfortunately fills the rest of his albums with whatever. Some artists can get away with doing that because they're filler really isn't that bad. He isn't one of them.
I stopped skipping at track 15 because it's "Gingerbread Man", a track with OJ Da Juiceman. I gotta say I didn't particularly like they're last big collab, "Make The Trap Say Aye", to be frank, shit was wack. But I couldn't help but bob my head on this one, despite another stupid hook. ("I'm the gingerbread man!") I might be bumping to this on the low. Guilty pleasure, (II).
Gucci finishes up the album with the first single "Wasted" featuring Plies and a remix of it in which Wayne and Jadakiss cast shadows over him, plus "Kush Is My Cologne" where he gets bodied again, this time by E-40, Devin The Dude, and Bun B, and "Worst Enemy", the 3rd single off the album that I probably won't end up listening to again.
Conclusively, this album is weak. It's got a couple of hits, and the rest is barely worth a mention. Basically what you expected, right?
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